Social Media Marketing
What does an SMM manager do?
The job of an SMM manager is at its peak of popularity. Since shopping and services go online and become a daily routine, companies pay special attention to working with the audience, their involvement, and the brand’s presence in social networks. Social media marketing is a powerful tool for business growth, building and improving reputation, and increasing sales.
Who is an SMM manager (Social Media Promotion Specialist)?
Social Media Manager is a specialist who promotes businesses, namely companies, brands, and individuals, on social media (Instagram, TikTok, Facebook, YouTube, Twitter, and others).
Their tasks include:
- Increasing the coverage of the brand’s page on social media.
- Maintaining and improving the brand’s reputation.
- Communicating with subscribers.
Social media marketing managers work daily to create new content and implement innovations to generate new ideas and formats. They develop and maintain the company’s presence in the information field and control social media marketing campaigns’ analytics and performance indicators.
Responsibilities
The primary responsibilities of the SMM specialist include:
- Analysis of the market, audience, and competitors.
- Development of a strategy for promotion on social media.
- Creation and development of profiles/groups in social networks.
- Content creation and design: slogans, infographics, photos and videos.
- Attracting subscribers, increasing the audience.
- Building and increasing brand loyalty.
- Communication with subscribers.
- Monitoring the effectiveness of page promotion.
- Work with brand mentions in social networks and reputation marketing.
Professional skills
As a rule, in the job descriptions of an SMM specialist, you can see the following requirements:
- Ability to create engaging texts, literacy.
- Knowledge of the possibilities and limitations of social media: Instagram, TikTok, Facebook, YouTube, Twitter and others.
- Understanding the promotion strategy in popular social networks.
- Experience with web analytics services (Google Analytics and others).
- Availability of essential competencies for interaction with graphic editors and photo stocks.
- Understanding the principles of search engine optimization.
- Ability to work with CMS.
- Experience in targeted advertising.
Knowledge of English also increases the level of the SMM manager, allowing him to follow all foreign trends and open the way to foreign customer companies. Whereas an understanding of the marketing and PR processes in the company and the connection of various communication channels: advertising on TV and radio, placement of promotional materials at points of sale, and features of interaction with the media help to get a complete picture of the specifics of the profession.
An SMM manager must be creative, inquisitive, innovative and self-disciplined. The latter is significant for those who choose the path of a “free artist” who does not depend on the schedule of a particular organization and collaborates with many customers. An SMM manager is a person who is open to new things, ready to constantly learn to improve their competencies, likes to stay in trend, knows how to find the right approach to different people, and is not afraid of stressful situations.